Pushing forth with her promotional efforts, Beyonce Knowles was spotted out at Macy’s Herald Square in New York City on Wednesday evening (February 3).

The “Halo” singer looked gorgeous in a deep blue dress as she posed for pictures while attending another launch event for her new fragrance Heat.

Aside from her scent endeavors, you can catch Beyonce appearing in a 60-second Vizio HDTV television ad come this Sunday’s Super Bowl.

Paid a pretty penny for her appearance, Miss Knowles continues to be one of the hottest commodities in show business following her record-setting six Grammy award triumphs this past Sunday night.